Breaking Barriers in Real Estate: Adam Day on Growth Without Traditional Marketing

As a driving force behind eXp's remarkable growth across the UK, Europe and India, Adam Day has been reshaping the property industry since 2006 when he founded one of the original online agencies, Hatched.

In this episode of The Elevate Podcast hosted by Elite Agent Editor Samantha McLean and Digital Live’s Steve Carroll, Adam shares candid insights about leveraging technology, building influence, and scaling without traditional marketing budgets - including why agents need to "put themselves out there more..."

Key insights:

Building Without Big Budgets 
Adam explains how eXp achieved massive growth without traditional marketing spend, instead focusing on content creation and authentic storytelling: "I guess I was fortunate that I had a story to tell, but everyone has stories to tell."

Technology Evolution 
From being an early internet adopter to embracing AI tools for business planning and communication, Adam discusses how technology continues transforming the industry. He details eXp's pioneering virtual world platform where agents collaborate globally.

Leadership and Personal Brand 
Adam emphasises the importance of visible leadership in building trust: "People follow people. They don't follow brands." He shares practical approaches to developing influence through content and social media.

Cultural Adaptation 
Rather than forcing a one-size-fits-all approach, Adam reveals how eXp succeeds by adapting its core model to each market's nuances: "We've kept the cap, the split, the revenue share and the equity, but we've layered in the nuances within that country."

Embracing Change 
With artificial intelligence rapidly evolving, Adam urges traditional agencies to adapt: "Spend half a day a week just learning and playing with stuff...talk to the youngsters or talk to people like Glenn [Sanford]."