😱 Could ChatGPT Hijack Your Next Deal?

Samantha McLean tackles the reality of AI-savvy clients challenging your real estate expertise

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Elite Agent Editor
May 31, 2025

THOUGHT LEADERS
REAL ESTATE REIMAGINED

This week, we released a new episode of our Thought Leaders podcast series. This time, Samantha takes the mic solo to address the elephant in the room: what happens when ChatGPT becomes your client's co-agent? Watch on YouTube, or listen on Spotify or Apple Podcasts.

The Reddit post was brutal: a 15-year veteran agent getting fact-checked by ChatGPT at every turn. 

Their client's parent was using AI to challenge commission structures, neighbourhood recommendations, and contract details, turning every interaction into a confrontation rather than a conversation.

This is likely not an isolated incident. With hundreds of millions of ChatGPT users worldwide, AI-armed clients will reshape how real estate transactions unfold. They're arriving at open homes with AI-generated questions, disputing maintenance responsibilities with chatbot legal advice, and second-guessing valuations with their own algorithmic analysis.

In this solo episode debut, Samantha unpacks why defensive reactions only fuel client suspicion and shares four strategic approaches to transform AI sceptics into collaborative partners. She reveals how to position yourself as an insight specialist rather than an information provider, and why your hyperlocal knowledge remains irreplaceable—even in the age of artificial intelligence.

Samantha also provides word-for-word scripts for handling confrontational situations, demonstrates expert AI prompting techniques that showcase your professional edge, and explains why the information triangle has fundamentally shifted in real estate.

You can check out the full conversation here:

Why hit play (in <30 min):

  • Tools you can use. Get proven responses for when clients challenge you with ChatGPT answers, including pattern interrupts that diffuse tension and build trust.

  • The new value pyramid. Discover why information access no longer matters and how curation, analysis and insights determine whether clients trust you or the AI.

  • Strategic AI positioning. Learn to demonstrate AI expertise without competing against it, turning potential deal-breakers into relationship builders.

Cue it up—video or audio, your pick—and remember: whether the consumer trusts you or the AI is entirely in your hands.

Spark Community paid members get access to Sam’s full slide deck, scripts and a checklist - along with much more. Join at spark.eliteagent.com.

Elite Agent is the definitive platform for ambitious agents and industry players. Thought Leaders is the weekly show where top operators reveal how they’re reinventing real estate. AI-Powered Agents is your playbook for deploying AI that sells homes and scales teams.

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