Creating Your Own Momentum: Thomas McGlynn on What's Really Working Now

As CEO of BresicWhitney and now REINSW president, Thomas McGlynn is known for challenging conventional thinking about real estate.

In this episode of The Elevate Podcast hosted by Elite Agent Editor Samantha McLean, Thomas shares candid insights about his industry vision and offers practical advice for agents navigating current market conditions - including why agents should "stop waiting for the portals to save them..."

Key insights:

Success in Today's Market
Thomas explains how current market conditions provide opportunities to demonstrate value: "The only reason why a property won't sell at the moment... is operator error."

He outlines specific approaches to presentation, buyer management, and addressing price expectations early.

Professional Sustainability
Thomas presents a practical view on maintaining longevity in real estate. His guidance on approaching your career methodically rather than rushing is especially relevant for high-performing agents.

Managing Personal and Business Identity
Thomas explains how agents can develop their individual presence while maintaining agency loyalty. He shares his experience of building his profile alongside BresicWhitney's growth.

Standing Out from Others
Thomas notes: "If you can't explain why [sellers should choose] you within five minutes, simply, then it means that you probably don't really understand why you enough." He provides practical methods to distinguish yourself beyond fees and marketing.

Managing Business Flow in 2025
With market challenges expected in early 2025, Thomas discusses his team's approach to buyer management and the importance of not depending on Domain or realestate.com.au for enquiries.