Daniel Daggers: Digital Success Blueprint

If you're not producing content, you're going to be in trouble in five years because no one's going to know who you are," warns Daniel Daggers, one of London's most influential luxury real estate agents.

Speaking on the Elevate Podcast with Samantha McLean and Steve Carroll, the star of Netflix's "Buying London", reveals why your social media presence is now more valuable than your shop front - and how AI won't replace agents but will make the best ones unstoppable.

The council estate kid turned super-prime property specialist, who built DDRE Global into the UK's fourth most influential real estate brand without spending a cent on traditional advertising, delivers a wake-up call about the future of real estate: the corporate brand is dead, and personal brand is everything.

"The corporate brand doesn't really mean much to the eventual customer," Daggers explains, having sold over £250 million worth of property annually. "I want to live on the high street, but I also want to live on the digital high street because there are more people walking up and down that digital high street than the physical high street."

Key takeaways from the episode

• Personal brand trumps corporate identity - "The corporate brand doesn't really mean much to the eventual customer"

• Social media presence is non-negotiable - DDRE became the fourth most influential UK real estate brand in just four years through social media alone

• AI will amplify top performers - "AI is going to enable agents to do 300% more work" - taking business from those who aren't adapting.

• Digital networking is replacing traditional corporate structures - "We've gone from six degrees of separation to three…"

"I want to live on the high street, but I also want to live on the digital high street because there are more people walking up and down that digital high street than the physical high street."