• Thought Leaders
  • Posts
  • Everyone’s Chasing Commission Splits—The New High-Performance Agency Bets on Culture

Everyone’s Chasing Commission Splits—The New High-Performance Agency Bets on Culture

Andrew McCulloch reveals why shared vision, not percentages, turns good agents into unstoppable teams.

Author

Elite Agent Editor
May 03, 2025

THOUGHT LEADERS
REAL ESTATE REIMAGINED

This week, we released the first episode of our brand new podcast “Thought Leaders”. In this episode, Samantha McLean goes in-depth with Andrew McCulloch, the former CEO of Ray White NSW/ACT, who has since become a business owner of Ray White Shore Group. Watch on X or YouTube, or listen on Spotify or Apple Podcasts.

Gold Coast principal Andrew McCulloch has spent two decades reverse-engineering what makes an elite agency tick—first as Ray White’s NSW director, now as owner of Ray White Shore Group. His goal: scale to $40 M in GCI with 100 staff—and he’s sprinting toward it.

Now, as the owner of Ray White Shore Group on the Gold Coast, Andrew is applying every lesson he's learned about recruitment, leadership, and technology to build his dream agency from the ground up.

In this episode, Samantha McLean talks to Andrew about what he learned from examining hundreds of real estate businesses over the decades.

You can check out their full conversation here:

Why hit play (in <30 min):

  • Turn sellers into lifers. Andrew hired a dedicated after-sales-care manager because 70% of homes relist with a different agent—a $2–$3M leak he’s now plugging.

  • Recruit without breaking culture. He has added 22 people in four months while maintaining high standards.

  • Lead, don’t just split. From bus-wrap branding to an AI admin app that fires out contracts on demand, Andrew shows why top performers follow value, not percentage splits.

Ready to steal the frameworks? Tap to listen now and bring a notebook—this one’s packed with moves you can deploy before your next team meeting.

Elite Agent is the definitive platform for ambitious agents and industry players. Thought Leaders is the weekly show where top operators reveal how they’re reinventing real estate. AI-Powered Agents is your playbook for deploying AI that sells homes and scales teams.

ELITE AGENT
🚀 Imagine Potential