From Data to Deals: How AI Tools Empower Agents

Respected industry leader Mark Cohen shares how AI is helping agents do more deals with less desk time.

AI is rapidly transforming the real estate industry and it could soon handle 80 per cent of an agent's daily tasks.

According to Mark Cohen, Vice President of Product for Asia Pacific at MRI Software, artificial intelligence and emerging technologies are fast revolutionising real estate operations.

In this episode of the Elevate Podcast, with host Samantha McLean, Mark talks about how real estate professionals can use technology to boost their business operations and set themselves apart from the competition.

From AI tools that can draft property descriptions to systems that simplify workflows and save time, Mark discusses how technology is empowering agents to focus on what matters most - building relationships and delivering exceptional service.

He also dives into sustainability trends, the growing demand for unified systems, and why data insights are key to staying competitive in a rapidly evolving market.

"We're at this point now where the real automation is going to start kicking in. We're going to see the number of units that a person can manage exponentially increasing." - Mark Cohen

Key takeaways from the episode

  • Working Smarter, Not Harder

  • Connected Systems, Better Service

  • Future-Proofing Your Business

  • Essential Agent Skills for 2025

Learn how to enhance efficiency while maintaining the human touch. Perfect for real estate professionals. Listen in here