How Kristen Porter Built A Different Kind Of Real Estate Law Firm

Courageous Conversations podcast hosted by Leanne Pilkington

Author

Elite Agent Editor
March 22, 2025

Courageous Conversations

"The biggest lesson I’ve learned? Stop asking ‘How do I do this?’ and start asking ‘Who can help me do this?’ Delegation is the key to scaling any business."

KRISTEN PORTER

How to build systems to protect your business for the long term.

When Kristen Porter launched O*NO Legal, she almost didn’t go through with it.

The world was shutting down, uncertainty was everywhere, and starting a new business seemed like a huge risk.

But what looked like terrible timing turned out to be the perfect opportunity.

In this episode of Courageous Conversations with host Leanne Pilkington, Kristen shares how she built a new type of law firm that offers real estate professionals flexible legal solutions, plain English advice, and a new approach to compliance.

She also reveals her secrets to scaling a business, setting strong boundaries, and embracing AI while keeping the human touch.

If you’re looking for inspiration on how to navigate challenges, build smarter systems, and future-proof your business, this is an episode you don’t want to miss.

10 things you'll learn in this episode:

  1. How COVID-19 unexpectedly benefited Kristen's virtual legal service model
    Timestamp: 1-minute

  2. The origin story behind the name "O*NO Legal"
    Timestamp: 2-minutes

  1. How Kristen's guided DIY approach makes legal services more accessible
    Timestamp: 4-minutes

  1. The innovative "traffic light system" for simplifying legal advice
    Timestamp: 6-minutes

  1. Kristen's journey from marketing student to legal entrepreneur
    Timestamp: 7-minutes

  1. The importance of documentation and procedures for business growth
    Timestamp: 9-minutes

  1. How a six-week European holiday forced team independence
    Timestamp: 10-minutes

  1. The challenge of letting go as a "perfectionist control freak"
    Timestamp: 10-minutes

  1. Kristen's strategic approach to AI implementation in legal services
    Timestamp: 12-minutes

  1. Future plans for O*NO Legal's membership model focusing on HR and compliance
    Timestamp: 15-minutes