How to Boost Commission by 144% With Psychology-First AI

THOUGHT LEADERS
REAL ESTATE REIMAGINED

What if I told you that there's a small group of agents quietly dominating their markets – and it's not because they're using more AI tools than everyone else, but they may just be using certain tools more effectively?

Ryan Coyne (Chief Experience Officer at SERHANT.) has the data to prove it. Their most engaged agents who adopted AI strategically saw a 144% average increase in gross commission income. Nobody got replaced. They're all hiring, growing, doing more deals.

The difference? They stopped trying to master every AI tool and started asking one critical question: "Where does my humanity make the most difference?"

Then they used AI to amplify those moments.

As Coyne puts it: "If your humanity isn't making a difference in the process, then fine, take it out. But if your humanity is the differentiator – amplify it there. Be the most human person in the ways that you get the time back to do so."

Here's the reassuring part: You haven't missed the boat. Coyne explains why the rapid pace of AI innovation means you can start today and still compete with early adopters. The highway keeps moving, and wherever you enter, you're driving with everyone else.

You can check out the full conversation here 😀 

Why hit play (36< min):

• The psychology-first approach: How to combine personality profiling (Crystal/DISC) with AI to personalise every client interaction – instead of sending generic AI-generated messages that everyone recognises

• Coyne's favourite prompts: "Analyse this through 10 different lenses" and "simulate a debate between experts" – plus the steel man/straw man technique for stress-testing your strategies (it’s actually brilliant)

• Why AI adoption timing actually doesn't matter: The technical explanation for why starting now isn't too late (and why experience with 2022's tools won't necessarily help in 2025)

Plus much more!

– Samantha McLean

Thought Leaders Podcast

PS: Want the AI-for-Agents playbook that amplifies human connection? Join the waitlist for my next course and save hours with my content creation tool free.

Listen/Watch now:

• YouTube

• Spotify

• Apple Podcasts

• … and on your favourite podcast player!

Elite Agent is the definitive platform for ambitious agents and industry players. Thought Leaders is the weekly show where top operators reveal how they’re reinventing real estate. AI-Powered Agents is your playbook for deploying AI that sells homes and scales teams.

ELITE AGENT
🚀 Imagine Potential