Lauren Robinson: building a property management business with purpose

For many, the idea of starting your own business is daunting, but what if you found out it wasn’t as hard as you imagined?

Lauren Robinson, successfully founded Rental Results, and her main regret is that she wishes she made the leap sooner.

In this episode of the Elevate Podcast with guest host Steve Carroll, Lauren shares her journey from starting a property management business at 29 to selling it eight years later to Longview.

From hiring the right team, building a standout brand and using content and social media to grow, Lauren reveals the strategies that helped her expand and eventually sell her thriving property management business.

Throughout the conversation, Lauren reveals the challenges and triumphs of entrepreneurship, particularly as a young woman in real estate.

10 key takeaway moments from this episode:

1. How Lauren started her business at 29 and why she wishes she'd started earlier. Timestamp: 4-minutes
   

2. The importance of getting proper business structure advice from accountants and solicitors. Timestamp: 6-minutes
   

3. Why setting geographical boundaries for her business proved beneficial. Timestamp: 7-minutes
   

4. How Lauren built her team and navigated difficult HR decisions. Timestamp: 14-minutes
   

5. The strategic approach to educational marketing through weekly videos and blogs. Timestamp: 18-minutes
   

6. Tips for becoming comfortable on camera when creating content. Timestamp: 20-minutes
   

7. How to evaluate technology investments for your business. Timestamp: 21-minutes
   

8. The emotional journey of selling a business you've built from scratch. Timestamp: 23-minutes
   

9. Recent legislative changes affecting property management in Queensland. Timestamp: 27-minutes
   

10. Lauren's advice for women in real estate: "back yourself and stay in your own lane". Timestamp: 25-minutes