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Mastering Market Waves: Andrew Acton on Growing Real Estate Agencies in Any Market
The official podcast of Elite Agent for real estate leaders, property managers and sales agents. Each week we interview top performers for their game changing tactics.
Elite Agent Editor
November 09, 2024
"I honestly believe that I'm a better leader and a better human now than I've ever been. And that's kind of the law of life,”
How can real estate leaders maintain consistency amongst market shifts and constant industry “noise”?
In this episode of Elevate, host Samantha McLean sits down with Andrew Acton, founder of Explore Property and second-generation real estate leader, to uncover the mindset and strategies that fuel successful agency growth.
With over a decade of experience, Andrew has built award-winning agencies and mentored countless agents, bringing a unique mix of resilience, ambition, and market insight to the conversation.
Andrew shares his personal journey and the hard-earned lessons that shaped his approach to real estate.
From expanding Explore Property into Southeast Queensland to his perspective on the “law of undulation” in business, Andrew offers practical yet profound advice on building a business with both strength and heart.
You’ll also get an inside look into his experiences with big decisions, brand building, and maintaining balance in the volatile world of real estate.
What drives Andrew’s commitment to growth and leadership in an industry known for its ups and downs?
Tune in to discover his unique methods for staying grounded, inspiring his team, and building a legacy in real estate.
10 Essential Insights From This Episode:
[00:03:00] – Ambition in Real Estate
"If you did it based on facts and figures, you'd probably never do it. But ambition is not an easy thing to describe."
[00:05:00] – Branding in a “Sea of Sameness”
Andrew explains how Explore Property stands out and why distinctive branding is vital in today’s market.
[00:07:00] – Trusting Instincts Over Industry Norms
Andrew’s journey breaking from traditional models: "Sometimes you just have to back yourself and create your own path."
[00:10:00] – Advice for Career Longevity
Key advice from Andrew’s father: "The number one reason people fail in real estate is because they don’t stay in it long enough."
[00:11:00] – Handling Market Ups and Downs
Learn Andrew’s mindset for tackling market ups and downs: “Real estate’s a mental game. Life’s a mental game.”
[00:13:00] – Focus on Relationships in a Shifting Market
Why service and strong connections trump market conditions: “I’m here to help – simple as that.”
[00:16:00] – Foundations for New Agents
Andrew’s advice on starting out: “You need a sphere of influence, a farm area, and a database. Have a plan, don’t wing it.”
[00:18:00] – Building a Business, Not Just a Career
Why agents should consider the long game and build a business rather than focus solely on individual transactions.
[00:26:00] – Balancing Technology with Personal Touch
"Remember, technology can’t replace trust. People still want to hear you and see you.”
[00:30:00] – Effective Leadership by “Letting Go”
Andrew’s leadership approach: “Sometimes you need to be the observer, standing on the bank while the river of chaos flows by..."