On Closer Inspection: Because someone has to say what everyone is thinking...

In this debut episode, the husband-and-wife team sit down together to tackle real estate's spiciest conundrums (with actionable takeaways you can use immediately): Do nice guys really finish last? Is reality TV helping or hurting the industry? And should AI be making your phone calls?

1. In real estate, should you be a sweetheart … or a shark?

When Andy Reid's article suggested being too nice in real estate might be leaving money on the table, it sparked a discussion about finding the sweet spot between people-pleasing and pure profit-chasing. Have you ever wondered where the line is between being too nice and too assertive? Sam and Mark unpack the concept of the "line of confidence" and what it really means.

2. Reality TV: Friend or Foe to the rest of us?

With "Listing Melbourne" hitting screens, Sam and Mark dissect whether these shows help or hurt the perception of the real estate industry. The show has the industry buzzing (and some agents fuming). Are these shows making agents all look like glamorous deal-closing machines or reinforcing every stereotype most people try to shake…

From unrealistic expectations to personal branding opportunities, this conversation gets real about reality TV's impact on the profession. Plus, learn why being your area's "Lady Whistledown" might be more valuable than any TV appearance.

3. Could AI Create a Billion-Dollar Solo Agent?

The future is knocking, but should we let the robots answer? Sam and Mark tackle the provocative question of whether AI could enable the first billion-dollar solo agent and, more importantly - what that means for the human touch in real estate.

Behind the Scenes

That awkward moment when Sam got invited to the "Listing Melbourne" premiere... and missed it because she didn't check the time on the invite! 🤦‍♀️ (Don't worry, Sam, we've all been there!)

Quotable Moments

[00:04:00] "So a lot of people say, 'how do you work with the person that you actually live with?' My immediate response is, I just couldn't imagine any other way of doing it.”

[00:11:00] "If you don't know who you are and you're not sending clients to your competition, then you haven't niched enough!"

[00:22:00] "Look at that void. And I thought that's a metaphor for so many things."

[00:25:00] "Yes, be the local expert. Remember that mainstream media is always gonna take the attitude: If it bleeds, it leads."

[00:23:00] "Smart agents don't copy the drama - they copy the attention to detail"

[00:34:00] "The ‘human in the loop’ factor is so important... real estate will always be about trust…"

Want to catch the next episode of "On Closer Inspection"? Subscribe to the Elite Agent podcast wherever you get your podcasts. And if you've got topics you'd like Sam and Mark to put under the microscope, drop them a line!

Got thoughts on these topics? We'd love to hear them! Hit reply

Resources

Andy Reid’s Article - “Do Nice Guys Finish Last?”
Read the article on Elite Agent

Book - Never Split the Difference by Chris Voss
Find it on Amazon

Tom Ferry’s Real Estate Scripts and Dialogues
Explore scripts on Tom Ferry’s site

GPT’s mentioned

• Script Monster (Transform 2018)

• Sales Objection Game

Listing Melbourne - Real Estate Reality Show
Watch on 9Now

Luxe Listings Sydney - Real Estate Reality Show
Watch on 9Now

AI-Powered Tools and Virtual Assistants like “Lucy”
Explore Lucy Virtual Assistant