Sally Patch: How to successfully launch a new agency

Many aspiring real estate entrepreneurs rush into agency ownership without proper preparation, setting themselves up for preventable challenges. In this episode, Sally Patch shares tips for launching smoothly, avoiding common pitfalls, and building a thriving business from day one.

Author

Elite Agent Editor
March 08, 2025

"The truly great business owners are those leaders that genuinely care about the people for whom they are responsible. They genuinely want them to have a better career than what they've had."

SALLY PATCH

Starting your agency is an exciting step, but it comes with a steep learning curve.

With so many moving parts, it’s easy for new business owners to feel overwhelmed.

But according to Sally Patch, Chief Agency Officer at Ray White Queensland, one common mistake can set a business up for struggle before it even opens its doors.

In this episode of the Elevate Podcast, hosted by Samantha McLean, Sally shares her insights from helping hundreds of agents transition into business ownership.

She reveals the essential strategies for establishing a thriving property business from the outset.

She also discusses her passion project, Leading Ladies of Real Estate, and its mission to help more women rise into leadership roles.

If you're thinking about starting your own agency or want to refine what you’re already doing, this is an episode you won’t want to miss.

10 things you'll learn in this episode:

  1. Sally’s journey from executive assistant to Chief Agency Officer at Ray White Queensland
    Timestamp: 03:00-minutes

  2. The comprehensive onboarding process for new Ray White franchise owners
    Timestamp: 06:15-minutes

  1. How Ray White maintains its family culture despite being a large corporation
    Timestamp: 14:30-minutes

  1. The motivation behind founding Leading Ladies of Real Estate
    Timestamp: 16:45-minutes

  1. Why fewer young women choose real estate sales as a first career
    Timestamp: 17:15-minutes

  1. The growth of Leading Ladies to over 5,000 event attendees in four years
    Timestamp: 19:45-minutes

  1. Plans for expanding Leading Ladies events to regional locations in 2025
    Timestamp: 20:30-minutes

  1. The importance of understanding your business’s differentiator in a competitive market
    Timestamp: 23:45-minutes

  1. Why earning the right to influence is crucial in building client relationships
    Timestamp: 24:45-minutes

  1. How truly great business owners genuinely care about their team members’ growth
    Timestamp: 26:15-minutes