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Tara Christianson: The 3-Step Framework for Human-First AI in Real Estate

From licensed agent to national trainer – her human-first tech philosophy

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Elite Agent Editor
August 02, 2025

THOUGHT LEADERS
REAL ESTATE REIMAGINED

This week on the “Thought Leaders” podcast, Samantha McLean sits down with REA Group National Customer Training Manager Tara Christianson — who's delivered over 45 presentations across five states, helping agents navigate the biggest paradox in real estate: how to use AI to become more human, not less. Watch on YouTube, or listen on Spotify or Apple Podcasts.

Tara didn't start her career as a tech evangelist. She was a licensed agent in Washington DC back in 2006, watching colleagues either fear that technology would replace them entirely or expect it to do everything for them. Neither approach felt right to her.

Her lightbulb moment came when she realised she didn’t have to choose between efficiency and authenticity. Tara discovered how to use one to amplify the other.

Now, through her role at REA and her decade of experience, she's showing agents exactly how to use AI as a tool for connection rather than replacement.

You can check out the full conversation here 😀 

Why hit play (35< min)

  • Profile transformation hack: Feed your last 10-15 Google reviews into ChatGPT and ask what common traits stand out – then craft your entire brand around what clients actually say about you

  • Social media that scales Discover the talk-listen-engage framework that works even better with AI amplification (but why the engagement piece must stay human)

  • Avatar intel: How one agent created AI versions of his entire team that answer client questions at midnight while maintaining authentic personality quirks.

Ready to discover how AI can make you more irreplaceable, not less?

Listen/Watch now:

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