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The Trust Factor: What's Really Disrupting Real Estate in 2025
Courageous Conversations podcast hosted by Leanne Pilkington
Elite Agent Editor
February 01, 2025
“If you ask anybody, 'What do you think of real estate agents?' They'll roll their eyeballs. But if you ask them, 'Do you have one that you use?' They'll go, 'Oh yeah, I've got Leanne. She's amazing.’”
Barry Plant CEO Lisa Pennell explains the importance of personal relationships in today's technology-focused market.
Despite real estate agents' skills and dedication, the profession remains among the least trusted.
What causes this perception, and how can it improve?
In the latest episode of Courageous Conversations, Barry Plant CEO Lisa Pennell speaks with Leanne Pilkington about building trust and improving industry standards.
She offers perspective on why the public often views agents with uncertainty, whether buyers or sellers contribute more to this perception, and how competition within the industry affects public opinion.
Lisa also discusses her experience as a female leader in real estate, the role of technology in the profession's future, and what made her consider leaving the industry.
She also shares how an unexpected power outage at Barry Plant's international conference in Barcelona became a test of leadership.
