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Turn 17+ Hours of Busywork Into Growth: How Kirstin Dunn Is Innovating With AI

Inbox chaos? Negative reviews? See the exact AI reclaiming a full two workdays every month.

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Elite Agent Editor
July 26, 2025

THOUGHT LEADERS
REAL ESTATE REIMAGINED

This week on the “Thought Leaders” podcast, Samantha McLean sits down with Semple Property Group founder Kirstin Dunn—the Perth Director who’s saving 17.8 hours every week while keeping her business personal. Watch on YouTube, or listen on Spotify or Apple Podcasts.

Kirstin Dunn didn’t start out searching for the next big tech fad; she just needed her inbox to stop stealing hours that could be spent with clients. The AI tools she uses today grew naturally from that simple, time-saving goal.

So, how did she save 17+ hours a week? By approaching AI less like a shiny object and more like the world’s most eager junior assistant: happy to handle the grunt work, never late for a meeting, and always willing to learn your voice.

This week on Thought Leaders, we crack open Kirstin’s “AI experiment method” which you can use as inspiration, and like Kirstin, get back to the human bits of the job that really build relationships.

Like many of us, Kirstin's AI journey didn't begin with grand visions of transformation. It started with something no one loves: a negative Google review.

"I put one of those into ChatGPT for a response, removing any details about any particulars, and it was better than I could have ever done myself. It took 30 seconds of my time," she explains.

"The minute that I posted it as my reply, I just felt relaxed, and I was like, that is something that would've ruined my day."

That's when she realised the real power of AI isn't just saving time – it's preserving mental energy for what actually matters: building relationships and growing your business.

You can check out the full conversation here😀 

Why hit play (<31 min)

  • Inbox zero. See how Kirstin’s “AI email concierge” Fyxer sorts, drafts and tones every reply, freeing an entire day each week.

  • Leads from 8+ channels, routed instantly. Discover Go List, the platform that merges Facebook, REA, WhatsApp and more, while note-taking and tracking conversions.

  • Contacts, nurtured. Learn how RiTA writes context-rich SMS that spark warm calls and 4-×-a-year brand touches.

  • Experimenting is cool. Kirstin reveals her methodology that turns AI sceptics into AI champions and keeps ethics at the forefront.

  • One-in, one-out. Her rule for keeping subscription costs sane while still testing the latest tools.

Ready to reclaim your week?

Listen/Watch now:

Elite Agent is the definitive platform for ambitious agents and industry players. Thought Leaders is the weekly show where top operators reveal how they’re reinventing real estate. AI-Powered Agents is your playbook for deploying AI that sells homes and scales teams.

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