Unfair advantage: Samantha McLean on smart ways to help you win listings with ChatGPT and build a better real estate business

From pioneering new technologies to revolutionising client communication, Samantha McLean is at the forefront of integrating AI in real estate. According to Sam, embracing AI isn’t just about adopting the tech, it’s also about transforming how agents and property managers work, ensuring you spend less time on mundane tasks and more time on the elements that will truly grow your business.

What would you do with an extra hour or two each day?

Would you prospect more? Spend more time with your clients? Work on your business, not in it? Connect with your team more often?

Used wisely, artificial intelligence can give you the unfair advantage over your competition.

In today’s special edition of the Elevate podcast, Elite Agent Managing Editor, Samantha McLean, takes you back to her appearance on Virable Founder Jonathan Creek’s Spring into Action podcast, taking a deep dive into the impact of AI on business, and particularly real estate.

Sam explores how AI tools, such as ChatGPT, are redefining communication, content generation, and creating operational efficiencies in real estate.

She not only reveals numerous ways you can leverage AI to save you time, but why it’s how you then spend that saved time that will supercharge your client and team relationships and strengthen and grow your business.

Samantha and Jonathan also analyse the importance of approaching AI, or any new technology, with a curious mindset and why embracing adaptability is critical to personal and professional growth in the ever evolving AI era.

Sam also examines AI’s limitations and touches on why what it produces should only ever be a first draft, not the final output.

Jonathan and Sam discuss:

• 4:00 - AI enhanced productivity: How AI can elevate your productivity, and strategies to use the time you save to make you a better agent.

• 5:35 - Sam's tech-led career path: Sam's journey from PwC to tech and media pioneer and the importance of embracing technology for business growth.

• 11:05 - The great equaliser: Why any agent can master ChatGPT and its practical uses, from language translation to creating video with a camera.

• 16:35 - The human element: Why AI won’t replace learning and personal growth, but can free up time to build more meaningful client connections.

• 21:30 - Organic versus paid: Strategies for creating compelling organic content, the benefits of hybrid approaches, and how to effectively boost content.

• 24:55 - Embracing AI: The importance of adaptability in the digital age, and why it should be seen as a tool to enhance, not replace, your expertise.

• 28:50 - ChatGPT deep dive: Inside large language models, ChatGPT’s limitations and how to enhance its capabilities.

• 33:00 - AI and innovation: Sam’s insider tips on the best AI applications for real estate, from video content creation to client communication and effective prompt building.

• 40:40 - Performance booster: How ChatGPT can help analyse your performance, turning data into actionable insights to enhance your results.

To win more listings with AI, join the waitlist for Sam's upcoming AI Powered Agents course at https://aiagentcourse.com